Many people think it’s easy to create a website to launch a startup and succeed in the first year. However, they quickly realize that this almost never happens with a website.
In most cases, it takes much longer to achieve measurable success. In fact, in most cases, it can take up to four years before you can make a significant income.
Many people don’t want to wait that long to succeed in their internet business. These creators will end up losing their interest or cash flow long before they reach the one-year mark.
Fortunately, there is a way to be more successful, and much faster, by purchasing a website that is already in business rather than opting to create a new one.
Finding and retaining customers for an online business is the third biggest challenge that web businesses would face.
Therefore, when it is possible to start with a site that already has buyers, it makes the challenge of selling quickly from your website much more accessible.
As a general rule, if a website is put up for sale, it means that it has already been fully operational for several months, even several years, and that it already includes important categories, long and expensive to set up such as the general terms and conditions of sale (GTCs), the general terms and conditions of use (GTUs) generally requiring the intervention of a lawyer for its drafting in order to protect against possible customer disputes.
During all this time, the site will probably have acquired a certain number of new loyal customers, but also a list of e-mail subscribers. Entrepreneurs will take full possession of both these elements once they have purchased the site.
As a result, they will now be able to focus much of their attention on things like product improvement, site modification and layout. This will save them from having to spend a lot of time trying to get new customers to visit the site.
Considering the fact that 75% of customers use social media as part of their buying process, it is extremely important for online businesses to have a strong presence on social networks. However, in order to do so, they need to post extensively on social media on all major platforms.
Developing fully fleshed out Facebook, Instagram, Twitter, LinkedIn and other accounts takes at least several months, and can even take years of effort. This can be easily circumvented by purchasing a website that has already done this lengthy work.
Depending on how long it has been online and how big it is, it could have a substantial total number of subscribers. This is something that can put the entrepreneur more easily and quickly in a position to succeed in online business.
When an entrepreneur creates a website from scratch, he or she has no basis on what tactics to adopt. Unless he has previously run an online business very similar to the current one. The lack of reference for successful business tactics will force him to do a lot of trial and error.
This can often lead him to spend a lot of time and money on something that ultimately fails. It is during this process of determining the best tactics to use, that an online business often runs into financial problems that lead them to close the doors of their online store without even having had time to see their first customer.
When you decide to buy a website related to a sale (be it an Ecommerce website, a Dropshipping website, or a content website), a lot of the trial and error will have already been done.
Nevertheless, you will need to pay particular attention to the potential of the site for sale, and to your criteria by taking care to consider the following elements:
This will allow you to determine that the tactic the site is using must be the right one.
As a result, it is very likely that you only need to apply small changes to maximize the performance of the business. This will save you a lot of money and effort, and help you succeed much faster.
Once you have found a website that meets all of your criteria on a sales site, and once the bidding process is over and you have reached an agreement on the price with the seller, all you have to do is define the terms and conditions of the sale of the website and become the buyer and take possession of the website.
With all these great advantages, it is not surprising that so many entrepreneurs choose to buy a website already in activity rather than opting for a website creation from scratch.